Ollie Pop Partners With Protect Our Winters

OFFICIAL PRESS RELEASE – CARLSBAD, CALIFORNIA and BOULDER, COLORADO, – December 2, 2008 – Affectionate Brands announced today that Ollie Pop Bubble Gum will be sponsoring a No Limit Texas Hold 'em poker tournament to benefit Protect Our Winters, a non-profit organization dedicated to reversing the global warming crisis. The tournament is to take place on the evening of January 27, 2009 at the new Poker Lounge located inside the Hard Rock Hotel and Casino in Las Vegas. The event coincides with the first day of the final Snowsports Industry Association show in Las Vegas.

"We are thrilled to have Ollie Pop and the Hard Rock Hotel step up and create an event to bring awareness to our efforts," says Jeremy Jones, founder of Protect Our Winters. "The idea of bringing our industry together for a night of fun, chance, and most importantly, education on what is going on with global warming and what we can do to help is great."

The tournament is open to the public with the recommended buy-in of $150 for those purchasing in advance; where at least 50% of the pot will go to POW.  The tournament will include re-buys and a raffle.  Each entrant will receive a gift bag and vie for planned prizes that include a Jeremy Jones product package, weekend mountain retreats, resort passes, and many more include a championship bracelet for the winner. The seats for the tournament are limited and the event will include industry folks, friends and celebrities.

Sponsorship opportunities for tables, prizes and gift bags are available.  For more information on tournament entry, sponsorship, or POW, please visit www.OlliePopCharityPoker.com or contact Romey Thornton at 760-431-2767.

About Protect Our Winters.  Protect Our Winters (POW) is a tax exempt, non-profit organization dedicated to reversing the global warming crisis.  POW directs 100% of the contributions it receives towards educational initiatives and renewable energy projects. For additional information please visit www.ProtectOurWinters.org.

About Affectionate Brands.  Affectionate Brands Corporation operates the Ollie Pop Bubble Gum Co. which packages great tasting bubble gum with cool collectible stickers of leading and emerging action sport brands.  Ollie Pop can be found at skate, surf and snow shops throughout the world as well as major action sports retailers in the US and Canada. For more information, please visit www.OlliePop.com  .

About Hard Rock Hotel and Casino.  The Hard Rock Hotel & Casino, newly owned and operated under Morgans Hotel Group and equity partner, DLJ Merchant Banking Partners, is a premier destination entertainment resort situated strategically on Harmon Avenue, one of Las Vegas’ fastest growing entertainment corridors. Built in 1995 and expanded in 1999, the property is currently undergoing another expansion set for completion in early 2010 more than tripling its current size. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene. Features of the property include an 11-story Hard Rock Hotel tower with 647 guest rooms; a 30,000 square foot casino; The Beach Club with swimming pool; Rehab, the trendsetting Sunday afternoon pool party; Body English nightclub; The Joint concert hall; rock lounge Wasted Space; restaurants including AGO, Nobu, Pink Taco, three cocktail lounges; several retail stores; and Rock Spa, salon and fitness center.  For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.