Big mountain snowboarding legend Axel Pauporte has been named One Distribution’s new Marketing Director as part of its expansion strategy for the European market. In his new roll, Pauporte will be in charge of strategic marketing for KR3W and SUPRA for France, UK, Germany, and Spain as well as coordinating communications between other European distributors and One’s California offices.
According to the release:
The decision to bring Axel on board was based on the desire to maintain KR3W and SUPRA's existing direction in skate but also to extend the spectrum of both brands and aim towards a high-end position within international lifestyle markets. Adding him to the team will allow the company to correctly channel and support the growth it has been experiencing since the beginning.
Axel Pauporté, is well known internationally through his pro-snowboarding career and his World Extreme snowboarding Champion title. After winning both the "King of the Hill" in Alsaka in 1999 and at the "Verbier X-treme" in 2000, he dedicated his career to filming before being on the other side of the camera himself and creating his own company Quinta Films to produce and direct TV shows and documentaries, which were broadcast worldwide culminating in the award winning feature film "Lines".AA