O’Neill: 2011/12 Outerwear Preview

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Seb Toots Jacket (Blue), Exalt Pant (Blackout),  Almandine Jacket (Paradise), Star Pant (Teal)
Seb Toots Jacket (Blue), Exalt Pant (Blackout), Almandine Jacket (Paradise), Star Pant (Teal)

www.oneill.com

Retailer contact: 888-491-4676

Juliet Korver, Brand Manager:

What are the three biggest trends you see shaping the market and what you are doing to meet them?

1.  Tonal Colors

2. Textures

3.  Slimmer / taller fits

What fabrics, colors, and technologies are you focusing on for next season?

We are seeing more bright, tonal color combinations, less neon and an increase in rich, visually impactful textures. On the technology front we are introducing our new FIRE WALL insulation system that utilizes body mapping technology to improve insulation without bulk.

What are pricepoints doing?

Jackets under $200 are becoming more prevalent and a growing category to pay attention to in the market.

How have you responded to the current market and the decrease in prebooks?

We have been extremely lucky and prebookings have been up, however we are brining in extra inventory in key styles so retailers that decide to book in season will still have a great selection.

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