OFFICIAL PRESS RELEASE — The Image Awards gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry. The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year.
As the original wetsuit brand, O’Neill has been influencing the surf industry since it’s infancy but it is still rewarding for O’Neill to see the brand’s efforts recognized, according to the press release.
“The product is at the heart of what we were about in the beginning and what we continue to be about today so it is satisfying to see the Psycho 2 and the Mutant Boot series be nominated in their product divisions,” stated Bert Aramburu, O’Neill Wetsuit Director of Sales and Marketing.
The Psycho 2 fullsuit has been the premier cold-water wetsuit on the market for the last half decade, but O’Neill exceeded consumer’s expectations again by further improving the Psycho 2 in 2007. O’Neill made improvements to its patented ZEN Zip; a closure that was already the most sought after and imitated entry system on the market. The Z.E.N. Zip was reprogrammed with performance upgrades including a new deconstructed barrier, a baseline drain hole, and a seamless shoulder design for flexibility and comfort in key paddle zones. Add the new Firewall X-type with X foam, completely new D-tox knee padz, and the Psycho 2 continues to be the ultimate cold-water wetsuit.
O’Neill’s commitment to Cold Water gear was also recognized with a nomination for Accessory of the Year for its Mutant/Mod boot series. Committed to designing the best performing boots available O’Neill took the Mutant boot series to the next level in 2007 by introducing the 6/5/4 internal split toe, and Women MOD versions to accompany the 3mm Mutant boot.