O’Neill Women’s Hosts Summer Nights Event To Benefit B4BC
On Wednesday, August 6, O’Neill Women’s hosted a Summer Nights retail event at their flagship store in Santa Monica benefitting Boarding for Breast Cancer. O’Neill offered 25% off for all shoppers with 20% of the proceeds going back to Boarding for Breast Cancer (B4BC). O’Neill Women’s top surfer Malia Manuel came to mingle with shoppers and take photos in the custom O’Neill Womens x B4BC Fox Tales Photo Booth. O’Neill also offered a DIY station with turban headbands for all guests. The event brought in thousands of dollars in sales that evening, and has helped to continuously raise awareness and foot traffic at the store.
“The event was a success!” says Michaela Eichenbaum, retail marketing manager. “It was so exciting to see lots of foot traffic come through – Even more exciting to see women from the industry come out to support this inspiring cause.”