POC Adds Willie Ford As New Promotions & Marketing Manager

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POC Sports welcomes Willie Ford as the new promotions, and marketing manager. Ford comes most recently from Under Armor’s Bite Tech as US Director of Winter Sports, and has been a POC athlete for his entire ski-racing career. Read up on Ford, and his new position at POC.


POC Sports, supplier of protective and technologically advanced gravity sports helmets, eyewear, body armor and apparel, announces the addition of skiing industry veteran Willie Ford as POC USA Promotions, and Marketing Manager.  Previously serving at Under Armor’s Bite Tech as U.S. Director of Winter Sports, Ford will manage all U.S. snow, and bike product strategic marketing, and promotions from POC USA’s distribution office located in Portsmouth, New Hampshire.

Willie Ford
Willie Ford

"As an employer my goal is to encourage our employees here at POC USA to learn, grow and challenge themselves everyday," says President of POC USA, Jarka Duba.  "There's always a downside to this and we are losing a trusted part of our POC family as Erin Sullivan heads for new challenges at Timberland.  The upside, we are able to fill this position with an incredible talent like Willie Ford who started with us in our warehouse when he was in college and has been a POC athlete. Willie brings an enthusiasm and experience to this position that isdifficult to find and fits into our POC USA group seamlessly. I'm looking forward to watching his career unfold.”

Ford comes to POC USA with extensive sports industry experience. Most recently, he served as Director of Winter Sports for Under Armor’s Bite Tech, where he was responsible for marketing, and new business development. Prior to working at Bite Tech, Ford was an Account Manager at MicroArts Creative Agency in Portsmouth, New Hampshire.

“It’s been super exciting watching the brand grow as a POC athlete,” says Ford. “I’m honored to be joining the POC USA team in a new capacity. Now I’m focused on expanding the brand and telling the story of a company that I am very passionate about.”

About POC Sports
POC Sports is a Swedish company, built on a strong mission: To do everything we can to possibly save lives and to reduce consequences of accidents, for gravity sports athletes, by developing and renewing what personal protection is all about.  For more information about our helmets, eyewear, body armor and apparel, visit www.pocsports.com
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