POC Sports announced that it has tapped former K2 Sports U.S. National Sales Manager Ben Wallace to head up POC USA's sales efforts as VP of sales. Wallace will manage all U.S. sales teams and strategic planning from POC's Aspen, Colorado office.
"We could not be more pleased with Ben's decision to join the POC USA team," says president of POC USA, Jarka Duba. "Ben has determination and enthusiasm, as well as an understanding of the brand and its potential to be a real player in the action sports industry in the U.S."
POC is aggressively entering the U.S. ski and snowboard market where sales of its helmets and goggles have been rapidly increasing. Wallace, who was responsible for K2 Skis, helmets, poles, bags, and accessories as well as formerly working for Line, has deep experience in the accessories category.
"What POC USA has done in a relatively short time period is amazing," says Wallace. "POC's commitment to creating the highest quality products and their commitment to specialty retail is something that I really respect. The more I learned about the brand and the culture the more I felt POC was the place for me. Now, to have this opportunity to work at POC and help take the brand to the next level is something I couldn't be more excited about."