OFFICIAL PRESS RELEASE – April 14, 2008, Albany, NY – For the second year, PrimaLoft® will continue its support of the World Backcountry 2008 Freeride Jam by sponsoring The North Face Race Series. The races will be held on April 19 and 20 at Whistler Resort, B.C.
The North Face Race Series includes The North Face Whistler Dash, The North Face Whistler Wind Up and The North Face Spearhead Passage. The North Face Spearhead Passage is the last of four Canadian ski mountaineering races whose results will be considered when selecting skiers who will be part of the Canadian National Ski Mountaineering Team.
All out-of-bonds race course staff as well as everyone involved with The North Face races will stay warm and dry by wearing The North Face Redpoint jackets insulated with PrimaLoft.
“For many years, The North Face has been using PrimaLoft insulation in its line of apparel,” said Tom Mendl, Marketing Director, PrimaLoft. “We are pleased to show our appreciation by supporting The North Face’s events and help promote its PrimaLoft insulated products.”
PrimaLoft® – Insulation Technology(tm), is manufactured by and a registered trademark of Albany International Corp. and is featured worldwide in leading brands of outerwear, sleeping bags, gloves, footwear, socks, and luxury bedding. PrimaLoft’s manufacturing facilities are located in the US, Europe and China. For additional information, contact the Sales and Marketing Group at 800-833-3836 x2238 or visit www.primaloft.com.