Pro-Lite has brought on Mike "Hendo" Henderson as its new director of sales and marketing. Hendo— who previously worked at Sole Technology in retail marketing for Emerica and Altamount, as well as Sales and Brand Activation Manager at Spy Optics— will manage Pro-Lite's domestic sales force and head up all marketing for the brand.
"We are excited to have Hendo back at Pro-Lite," said co-owner and Vice President Micah Bundy. "His sales and marketing experience will be a great asset to the brand. Hendo has an amazing energy and some new fresh ideas which will be key ingredients in the brands continued growth and success. His understanding of all areas of action sports will be very important as we expand our product offering and move into other key categories."
Hendo will be making the move up to Ventura and will hit the ground running just in time for the holiday season.
"I am really excited about the opportunity to rejoin Pro-Lite in this new role and use both my sales and marketing backgrounds," says Hendo. "Joining a brand that has so much history and relevance within the surfing channel and beyond is truly an honor and a privilege. I am looking forward to helping Pro-Lite continue to evolve and grow to its full potential, and grow into a team with such a passionate and dedicated group of individuals. We have some really big plans for this brand that we are really excited about, and many years of innovation to draw from. Pro-Lite has been an industry staple for over 30 years, and I look forward to continuing the tradition of building the best surf and travel accessories on the market. To me, Pro-Lite has always been a name synonymous with surf and surf travel, like Band Aid is to adhesive bandages. I mean, how many companies can say the invented the surf travel bag?!?"
Founded in 1982, Pro-Lite is a manufacturer of quality surfing accessories designed to protect your equipment and enhance your experience. Safe Travels…
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