Red Bull has recently expanded its media coverage and this week launched the US edition of its monthly magazine, The Red Bulletin, a publication that was originally started in Austria in 2007, which will cover sports and action sports.
The magazine will sell for $4.99 per issue and will have about half the circulation of ESPN The Magazine. For the launch of the June Issue over 75,000 copies of the 100-page magazine will be printed and it will also be inserted into several of the major American newspapers. An iPad version of the magazine will also be available.
“Red Bull could have said, ‘We’re one of the top extreme sports brands in the world, why don’t we go into sporting goods, skies, snowboards or mountain bikes?” said Werner Brell, managing director of Red Bull Media House North America. “Instead, we chose to get involved with media products — movies, TV, mobile products and print."
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