Reef “De Passage” UK Premiere At Surfdome Pop Up Shop In London
Last Friday, August 1st, was the anticipated UK premiere of the Reef film De Passage, meaning "Just Passing Through," featuring Rob Machado, Alana Blanchard, Luke Davis, Mick Fanning, Taylor Knox, and the rest of Reef’s heavyweight surf team roster.
Held at the Surfdome Pop Up shop in London, the crowd included media, industry, and public, all passionate about surfing and interested in checking out how Reef brought some of the beautiful visuals in the film to life.
Live music and drinks rounded out the evening event and gift bags with Reef T-Shirts and Surfdome goodies were a nice departing treat for guests.
The film premiered in San Diego in June. Take a look at what Surfing magazine had to say about De Passage right here.
Here’s more from Reef on De Passage:
(Carlsbad, CA)– Reef, the global surf lifestyle leader is proud to announce premiere dates for "De Passage," the globe-spanning film project shot in Tahiti, Bali, Australia and South Africa.
"De Passage" is a film inspired by Reef's philosophy of "Just Passing Through," a 20-minute short about traveling surfers' surreal life on the road starring Reef Ambassadors Alana Blanchard, Mick Fanning, Luke Davis, Tia Blanco, Rob Machado, Kai Otton, Shane Dorian, Mikala Jones, Taylor Knox, Paige Maddison, and Nick Rozsa.
Directed by celebrated film maker, Russell Brownley ("Cancer to Capricorn," "Gum for My Boat") and Reef's Global Creative Director, Mark Tesi, this film speaks to the idea of no longer sitting around and waiting for something to happen, but getting on the road and making those moments happen.
"Reef has so many amazing ambassadors. We wanted to slow things down a bit and take a look at them and their travels with fresh eyes," says Reef's Creative Director Mark Tesi. "The trips that we did for the film felt like real surf missions. There were eight of us sleeping in a room. It was more of a genuine travel experience."
@Reef_Europe #JUSTPASSINGTHROUGH X @Surfdome #ENJOYTHERIDE