riCardo crespo Delivers SIMA Boot Camp P.M. Keynote Presentation at Fox Headquarters
More than 100 attendees, including marketing execs from major brands, turned out for SIMA’ Boot Camp P.M. held Tuesday, July 22nd, at Fox Headquarters. In addition to complimentary food, drinks, and networking, the event featured a presentation from riCardo crespo, Chief Creative Officer of th13teen, a creative-led brand advisory group. riCardo shared his creative methods for authentically bridging engagement between companies and their audience.
riCardo's presentation uniquely focused on the individual and what each attendee's personal brand and purpose can give back to their company. He began by defining the word "Ubuntu," a South African term meaning "I am because we are" and continually challenged the attendees to think outside the norm by making insightful points such as, "Saying we are as strong as our weakest link implies that there will always be a weak link in your company."
crespo is prominent in the design and branding industries as a provocative and creative mind, with previous positions held at 20th Century Fox, Mattel Inc., McCann Erickson, and Saatchi & Saatchi. He has continually influenced high-profile brands through integrated strategic plans and one-voice designed communication. SIMA Boot Camp P.M. attendees were able to hear his stories and thoughts behind these plans first hand.
Ultimately, crespo motivated the attendees to be unpredictable in the way they run their company: to be authentic. crespo told the audience, "Authenticity is never having to say you're sorry." He went on to encourage the attendees that if they are staying true to who they are, there should never be a reason to apologize.