Rock To Raise Awareness Of Coastal Water Quality

ROCK TO RAISE AWARENESS OF COASTAL WATER QUALITY
Surfrider Foundation and Emergen-C Present
BLUE Note Karaoke Experience on May 20 at the Key Club


San Clemente, CA (April 14, 2009) – On Wednesday, May 20th, the Surfrider Foundation® and Emergen-C® will host their inaugural BLUE Note Karaoke Experience at the Key Club in West Hollywood.  The BLUE Note Karaoke Experience is a unique and exciting way to raise awareness and support for the need to protect and promote clean, healthy coastal water. .

Water quality is one of the nation's most compelling environmental issues. Each year, there are more than 25,000 beach closures and advisories issued in the United States due to unhealthful water quality.

"The effort to secure healthy coastal water quality comes down to one thing: the individual," says Matt McClain, Surfrider Foundation's Director of Communications. "The choices we make as individuals are what make the biggest impact on coastal water quality. The BLUE Note Karaoke Experience is a great way to celebrate the individual and educate and inspire everyone to make changes in their daily lives to keep our oceans, waves and beaches safe and healthy."

In honor of the organization's 25th Anniversary, Surfrider and Emergen-C have tapped Los Angeles' own Mister Mister Miyagi to perform the most popular songs from the 80's along with the audience members. Karaoke singers will have the opportunity to let out their inner rock star while drawing attention to the importance of clean and healthy water.

As part of its efforts to clean and protect the world's coastlines, Surfrider Foundation has partnered with Emergen-C BLUE™. This new health and energy boosting* berry flavored drink mix will support the cause with a portion of the proceeds directly benefiting the Surfrider Foundation.

"We are extremely excited to do our part to help people improve their own health* while boosting the health of our planet with Emergen-C BLUE and our Surfrider partnership," says Meghann Seidner, Emergen-C Brand Manager. "The BLUE Note Karaoke Experience helps remind us that we're all center stage when it comes to helping conserve and protect our valuable water resources."

Tickets go on sale Friday, April 17, and admission to the event will be in the form of a $10 donation. Doors for Blue Note Karaoke are at 8:00 p.m. and Mister Mister Miyagi will begin at 9:00 p.m.  For additional information, go to: http://www.emergencblue.com/index.php/blueevents/bluenotekaraoke

About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots environmental organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches.  Now in its 25th year, the Surfrider Foundation has grown from a small group of dedicated surfers in Malibu, California to a global movement made up of over 50,000 members and 90 chapters worldwide. For more information visit us at www.surfrider.org <http://www.surfrider.org/> .

About Alacer Corp., Makers of Emergen-C
For more than 35 years, Alacer Corp., based in Foothill Ranch, CA, has been an industry leader and innovator in developing, manufacturing, and marketing dietary supplements and nutritionally enhanced products that support an energetic, healthy lifestyle. It produces 400 million packets of Emergen-C® annually, which is sold in health food stores, supermarkets, drug stores, mass merchandisers, and club stores nationwide. For more information about Alacer, please visit www.emergenc.com <http://www.emergenc.com/> .

*These statements have not been evaluated by the Food and Drug Administration.    This product is not intended to diagnose, treat, cure or prevent any illness.

MEDIA CONTACTS
Alexis Henry
Surfrider Foundation
PO Box 6010
San Clemente, CA 92674-6010
Phone (949) 492-8170 / Fax (949) 492-8142
Email: ahenry@surfrider.org

Emily Wilson / Sarah Siler / Christie Stewart
Murphy O'Brien Public Relations for Emergen-C
310-453-2539
ewilson@murphyobrien.com / ssiler@murphyobrien.com / cstewart@murphyobrien.com