Roxy: 2011/12 Outerwear Preview

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Outfit 1: Torah Jacket and Torah Pant. Outfit 2: Brooke Jacket, Rachel Pant.
Outfit 1: Torah Jacket and Torah Pant. Outfit 2: Brooke Jacket and Rachel Pant.

www.roxy.com

714-889-2284

Vice President of Sales Dave Rosenberger and son.
Vice President of Sales Dave Rosenberger and son.

Dave Rosenberger, VP of Sales:

What fabrics, colors, and technologies are you focusing on for next season?
Fabrics:
·        We are focusing on fabrics with more surface interest – two-tones, textures, and mélange effects. Solids are no longer flat in appearance; they have more depth and interest.
·        We have yarn dyed plaids and printed plaids; plaids have become a standard – almost like the new black – everyone must have at least one.
·        Prints are more art inspired than just geo all-overs.
·        We have incorporated more stretch fabrics throughout the line which compliments the slimmer fits we see trending in the market place.
·        We are also using a greater amount of recycled fabrics throughout the line at all price points.
Colors:

While we see more muted colors trending in the industry, we still have a fair amount of brights mixed in to keep the product exciting and alive and the brand true to it’s roots and target consumer.  We have a hit a good balance between the two. Color blocking and print blocking continue.
Tech Info:

We are excited to introduce Roxy’s Cypher PS+ Heating System in a layering full zip and Diamond Dobby technology in 1st layer.
Inspiration:

Our team of marquee athletes such as Torah Bright continue to inspire the line.

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