Roxy has teamed up with JBL, Inc., a unit of Harman International, on a new line of fashion forward, co-branded headphones to be released in May. The headphones will be the first offering in the companies’ goal of creatinge a new market category of portable audio products for fashion-conscious consumers.
“From concert halls to our homes, JBL's award-winning sound technology has truly impacted the way we have experienced music for over 50 years,” said Kenna Florie, Roxy's Vice President of Marketing in a release. “We're creating a market for branded multimedia accessories, and from the beginning we needed to have the best audio equipment underlying our designs. We wanted to bring that legendary JBL sound technology to our designs and felt that by partnering with them we could bring that vision to light.”
“With this partnership, JBL is expanding the demographic reach of the brand by delivering superior lifestyle products to a new audience of young women whose lives are a confluence of fashion, music and adventure,” said Susan Paley, director of business development for JBL. “Designed by women, for women, the first run of the JBL/Roxy co-branded products are just the beginning. Both companies are committed to providing young women products that inspire them, enabling them to express themselves through the personal and shared experience of music.”
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