A sandal within a shoe? Who would of ever thought it? Jeff Kelley – founder of the Irvine-based surf brand Sanuk – did and now the small, 8-year-old business located in Southern California has been honored Footwear Plus’ prestigious “Footwear Item of the Year 2007” award, according to a press release issued Feb. 12.
Kelley’s designs are all unqiue, but the “Sidewalk Surfer” – sandals that have an upper shoe portion attached to them – gained the company serious credit for inventing a whole new category in casual footwear, according to the release. That’s not to mention that the product has been spotted on famous feet, such as Brad Pitt, Zach Effron, Shia LeBouf and Johnny Rotten.
“Our dealer network is wild,” Kelley said. “It runs the gamut form Barneys New York to Fred Segal’s in LA. Just about every surf shop in America as well as standout outdoor accounts such as REI and Eastern Mountain Sports.”