Shopatron, the company that allows manufacturers’ retail partners to fulfill orders made from the brands’ Web sites, announced that its 2009 revenues were up 19% over 2008 and total shoppers and orders soared 35%. Shopatron now works with 210 sporting goods brands who partner with over 5,000 dealers to fulfill their orders. The program has been touted by many retailers as a great way to encourage partnerships between brands and shops versus the direct competition of manufacturers going direct.
Here are the highlights from the report:
- Overall, in the two year period beginning January 2008 and ending December 2009, sales revenue increased 138%.
- With the launch of “In-Store Pickup,” brands like Rossignol made it possible for a customer to order online and pick up their items at a local, authorized dealer. In-Store Pickup works seamlessly with other Shopatron fulfillment processes.
- Brands like Never Summer, K2 and Rossignol have launched international multi-language, multi-currency operations on Shopatron in North America and Europe.
- Online retail is the fastest growing sales channel in the sporting goods industry.