SIA Announces 2010 On Snow Demos and Medallion Program

SIA has long been touting that one of the major reasons it is moving its trade show to Denver is to put the snow back in the snow sports trade show. In addition to changing the name of the show to the SIA Snow Show, the group has announced plans for a two-day on-snow demo at Winter Park to follow the  show as well as a partnership with Colorado Ski Country USA to provide attending retailers with free or discounted lift tickets to resorts around the state.

According to the release:

SIA has partnered with Colorado Ski Country USA to create the "Medallion Program" which will provide free and discounted lift tickets for skiing and riding to snow sports specialty retailers attending the 2010 Snow Show. Further details regarding the Medallion Program will be revealed in the weeks ahead.


Following the Snow Show, SIA will host their inaugural On-Snow Demo & Festival at Winter Park Resort on February 1-2, 2010. The event will be held in conjunction with WWSRA (Western Winter Sports Representatives Association), which has an extensive history of hosting on-snow demos for reps and retailers in the active sports industry.

More than 100 exhibitors are expected be on hand at the On-Snow Demo allowing retailers to test the industry's newest skis, snowboards, boots, tools and accessories in the environment they were intended – on snow. A Nordic demo will be held at nearby Devil's Thumb Ranch, which maintains a world class Nordic center. SIA will provide shuttle transportation between Winter Park Resort and Devil's Thumb Ranch. In addition to the retailer-specific demos, SIA will also host a Festival-themed event open to all Snow Show attendees — activities for the Festival remain in the planning stages and further details will be announced throughout the spring and summer months.

The snow sports industry will gather for the SIA Snow Show at the Colorado Convention Center in downtown Denver from January 28-31 followed by the On-Snow Demo and Festival on February 1-2. For more information or to register to attend, please log onto SIA's official website at: snowsports.org.