SIA has released a State of the Industry video to provide insights into consumer spending habits in the snow sports industry.
SIA has more below:
The snow sports industry has endured a rollercoaster ride of highs and lows the past two seasons — Winter of 2010/2011 brought record amounts of snow and sales for the industry, while 2011/2012 saw drought-like snow conditions, negatively affecting both participation and sales. The snow sports industry will always be at the mercy of snowfall, but the real question is — what have we learned? To help answer that question, the SnowSports Industries America (SIA) Research Team has crunched the numbers and provided valuable insight into consumer spending habits in the State of the Industry Video.
“Each season, our industry must deal with the weather and economic conditions as well as consumer confidence, however, there are certain factors that will always drive consumers to snow sports,” Kelly Davis, Director of Research for SIA. “Heading into 2012/2013, there appears to be a lot of pent-up demand from last year and consumers are eager for the snow to start falling,” added Davis.