South Lake Tahoe and Truckee, Calif. – Sierra® and Northstar-at-Tahoe Resorts continued their longstanding commitment to employees and guests during the 2007-2008 season with charitable contributions of nearly $200,000 to community and environmental programs.
"We maintain this tradition of donating both to community organizations and to national organizations because it's the right thing to do as a member of the Tahoe community and the global community," commented John Rice, General Manager of Sierra-at-Tahoe Resort.
Following is a summary of the philanthropic efforts for Sierra Resort:
Barton Memorial Hospital Foundation – Sierra Resort donated $70,525 in lift tickets to Barton Memorial Hospital Foundation during the annual Snowsports Week in February. Barton Foundation then sold the tickets through retail shops in town for a discounted price of $25, raising $39,570 for local organizations benefiting children and wildlife.
Local Sports – On Customer Appreciation Day, April 21, 2008, Sierra Resort raised $5,583 from the day's lift ticket sales. The money was donated to sponsor local sports teams including South Tahoe High School's baseball, softball, basketball and football teams, as well as the High Sierra Soccer League, to name a few.
Buckle Up Big Air – To honor the memory of Greg Smith, one of Sierra Resort's freestyle team members and a beloved friend to many local skiers and riders, Sierra Resort hosted a memorial slopestyle event, Buckle Up Big Air, raising $2,800. Part of the funds raised went to the Greg Smith scholarship fund for the Sierra Foundation, a non-profit organization that assists families whose children want to be a part of Sierra Resort's competitive teams. The remaining funds will go to create a memorial terrain feature in Sierra Resort's terrain parks, where Greg spent many happy days with his friends.
World Vision – In partnership with Hannah Teter, Sierra Resort offered Hannah's Gold maple syrup for sale to the public with proceeds benefiting World Vision, a relief and development organization dedicated to helping children and their communities worldwide reach their full potential by tackling the causes of poverty. Sierra Resort and Hannah raised $1,000 for World Vision at the Hannah's Gold event held in December and through the sale of bottles in the retail shop.
Local Students – More than 370 complimentary season passes were made available to local students with a "Straight A" report card. Over 145 students picked up their passes, a donation valued at more than $44,805.
Ryan Shreve Memorial Fire Fighters Race – In memory of Ryan Shreve, a South Tahoe local and fire fighter, Sierra Resort hosts an annual race for South Tahoe Fire Fighters. Proceeds from the annual race are used to produce flyers that educate people about Second Impact Syndrome. The flyers have been placed on all ALS equipment in El Dorado County and the Sierra Resort first aid clinic.
Following is a summary of the philanthropic efforts for Northstar® Resort:
Excellence in Education – Northstar Resort hosted "Ski for Education Day" on Sunday, January 6 to benefit Excellence in Education, a local education-based foundation that provides grants, resources and partnerships to benefit local schools. The resort donated more than $12,000 to the local non-profit organization.
Truckee Community Christmas – In an annual tradition, Northstar Resort initiated a contest between employees on the mountain vs. those in the Village at Northstar™ aimed at which area of the resort could collect the largest contribution on behalf of Truckee Community Christmas. This season, Northstar Resort employees donated $2,640 in food to Truckee Community Christmas, a local project that has helped hundreds of families and seniors at Christmas time with food, toys, gifts, warm coats and food gift cards.
Tahoe Women's Services Ski Day – More than 500 skiers and snowboarders came out to support Tahoe Women's Services on Sunday, March 30 at Northstar Resort. Full-day adult lift tickets were sold at a discounted price of $25, resulting in a total of $25,000 raised for the organization. Tahoe Women's Services provides delivery of emergency food and shelter, counseling, legal assistance and advocacy to women and families in need.
Truckee Humane Society – Northstar Resort also raised $2,141 to benefit the Truckee Humane Society through the sale of pet "season pass" photos. The Humane Society of Truckee-Tahoe is dedicated to saving and improving the lives of pets through adoption, community spay/neuter services and humane education programs.
Both resorts contribute to the following efforts:
Snowboard Outreach Society – Northstar and Sierra Resort sponsor 20 students per resort through the Snowboard Outreach Society, a non-profit that aims to build character and self-esteem in youth through snowsports. The sponsorship includes five days of lift tickets for each student as well as rental equipment and professional instruction each day.
National Forestry Foundation – In support of the National Forestry Foundation, Sierra and Northstar Resorts help to support conservation projects on the National Forests of Lake Tahoe Basin. These projects include trail and forest recreation improvements, wildlife habitat and watershed restoration, and community-based forestry programs. When purchasing online through the resort's websites, season pass holders were invited to make a donation to the National Forestry Foundation. For every dollar, the foundation matched the gift with 50 cents. Those interested in making a contribution were able to choose from denominations of $1, $5 or $10.
Requests for donations – Throughout the winter season, Northstar and Sierra Resort responded to requests for donations from regional schools and non-profit groups with more than $31,538 in lift tickets and other products.
Sierra-at-TahoeResort: Part of the Solution
Known for its wind-protected slopes, incredible tree skiing, family programs and parks and pipes that are among the best in the nation, Sierra Resort is committed to being part of the solution to environmental conservation. Environmentally responsible operations that include parking spots reserved for guests driving hybrid vehicles and the use of eco-friendly cleaning products resort-wide let our guests know that we care about the land around us as much as they do. We have also partnered with the Bonneville Environmental Foundation and the National Forest Foundation to offer our guests a convenient way to offset their greenhouse gas emissions. The closest major resort to Sacramento , Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall. For more information, visit SierraAtTahoe.com or call 530.659.7453.
About Northstar-at-Tahoe™ Resort
Northstar-at-Tahoe Resort is becoming one of the finest year-round destination mountain resorts in North America offering activities for all ages. With 83 trails spread across 2,490 acres, world-class terrain parks and snow sports including alpine and telemark skiing, snowboarding, cross-country skiing, snowshoeing and tubing, Northstar™ Resort is fun for all. The resort also offers summer activities including mountain biking, golfing, scenic lift rides for sightseeing and hiking, horseback riding, fly-fishing and much more. And, with the new Village at Northstar™ featuring shopping, dining, special events and a 9,000 square foot skating rink, Northstar Resort offers something for everyone. Northstar-at-Tahoe Resort is located on Highway 267, just six miles north of Lake Tahoe and six miles south of downtown Truckee . For more information on Northstar Resort, call 1.800.GO.NORTH™ (1.800.466.6784) or visit NorthstarAtTahoe.com.