What are the biggest forces shaping the changes and developments you've made to your boards?
We make sure to take any and all feedback we can get, especially when looking forward to new product offerings. For 13/14 we have developed a new board series based primarily on our teams wants. Not surprisingly, ETT has been a huge influence on our board construction for our product lines. We have introduced a few concepts from the show and have a few more ready to go for 13/14.
To what degree are you emphasizing camber shape and core profiles in your lineup?
We continue to offer a wide variety of camber options and core profiles. We have started to see a shift back to traditional camber, but rocker is here to stay. We have a new core profile we are introducing for next season as well as some new tweaks on some camber options we have had in the past.
Are you cooking up any new materials or construction techniques?
We have a few things up our sleeves we had mentioned a bit above…guess you have to wait and see.
What themes are you seeing for graphics?
The biggest departure for us in the coming season will be our base graphics. We have used our iconic "Beacon" symbol for so long, we thought it time to take some creative license and change things up a bit. Overall graphics for the new seasons have a bit of a retro vibe with some Signal creativity thrown in for good measure. We are really excited about 13/14's graphics!