SIMA Announces Nominees for 2008 SIMA Image Awards

about.jpgOFFICIAL PRESS RELEASE: The Surf Industry Manufacturers Association (SIMA) announced Monday, March 24, the list of nominees for the sixth annual SIMA Image Awards, the only awards program that gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry.

The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. This year, companies will be recognized in 15 categories.

“We’ve had the highest participation yet in the Image Awards this year,” Dick Baker, president of SIMA, said. “We’re stoked as this speaks to the growing reputation and influence of the awards.. This also means that competitiveness was at an all-time high as each category received more entries than ever. As cliché as it sounds, we hope all nominees are stoked as they were selected by their peers from a very competitive group of entries.”

2008 SIMA IMAGE AWARDS NOMINEES

OVERALL AWARDS

Breakthrough Brand of the Year:
Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and December 31, 2007. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.
Firewire Surfboards
Insight
MADA
Matix
Sanuk

Breakthrough Retailer of the Year:
Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced growth in 2007. Consider the specialty retailer that had a breakthrough year in terms of sales and increased store recognition and appeal.
BC Surf & Sport, Ft. Lauderdale
K-5, Oceanside
Quiet Flight, Universal City Walk Orlando
Revolution, Camarillo
Surfside Sports, Costa Mesa

MEN’S AWARDS

Men’s Marketing Campaign of the Year:
Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign between January 1 and December 31, 2007. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials throughout January 1 and December 31, 2007.
Hurley’s “Essence of Surf” Campaign
Insight’s “ZOUP” Campaign
O’Neill’s “In It For Life” Campaign
Sanuk’s “This Is Not a Shoe” Campaign
Vestal’s “Time is What You Make of It” Campaign

Men’s Apparel Brand of the Year:
Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2007.
Billabong
O’Neill
Quiksilver
RVCA
Volcom

Men’s Boardshort of the Year:
Awarded to the boardshort product that featured the most exciting design, appeal or innovation between January 1 and December 31, 2007.
Advantage by Hurley
Andy Irons Samuri Signature Series by Billabong
Foster Mod by Volcom
Hokus Pokus by Quiksilver
Lopez Freak by O’Neill

Men’s Retailer of the Year:
Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men’s category between January 1 and December 31, 2007.
Active Ride Shop, Southern California
Hansen’s Boardroom, Encinitas
Quiet Flight, Universal City Walk Orlando
Surf Ride, Solana Beach
Surfside Sports, Costa Mesa

WOMEN’S AWARDS

Women’s Marketing Campaign of the Year:
Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign between January 1 and December 31, 2007. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials throughout January 1 and December 31, 2007.
Billabong Juniors “Overload” Campaign
Hurley Girls “Young Contemporary” Campaign
Insight Girls “ZOUP” Campaign
Roxy “The Get Outside Tour”
Volcom Girls “The Only Constant is Change” Campaign

Women’s Apparel Brand of the Year
Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2007.
Billabong Girls
Lucy Love
Matix
Roxy
Volcom Girls

Women’s Swim Brand of the Year
Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2007.
Billabong Girls
Hurley
L-Space
Roxy
Volcom

Women’s Retailer of the Year:
Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1 and December 31, 2007.
Hansen’s Boardroom, Encinitas
Hotline, Virginia Beach
Huntington Surf & Sport, Bella Terra Center
Revolution, Camarillo/Newbury Park
Sun Diego, San Diego County

PRODUCT AWARDS

Accessory Product of the Year
Criteria: Awarded to the accessory product at retail between January 1 and December 31, 2007  that featured the most exciting design, appeal or innovation. Accessory products such as watches, eyewear, bags, fins, etc. can be considered.
51-30 Watch by Nixon
7’6” Triple Wheelie Board Bag by FCS
Dave Rastavich/Sea Shepherd Vector Keel Fin by Future Fins
Mutant Boot Series by O’Neill
Shane Dorian Kona Gold Signature Face Stick by Vertra

Environmental Product of the Year:
Awarded to the most exciting, appealing and/or innovative environmental surf product at retail between January 1 and December 31, 2007. Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.
Clean Your Beach Tees by Roxy
ECO Fullsuit by Body Glove
Machado Classic Sandal by Reef
Sonic Recycler Boardshort by Billabong
Waterscript Creedlers Sandals by Volcom

Footwear Product of the Year:
Awarded to the footwear product at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation.
B4BC Stash Sandal by Reef
Duke Aloha Shoe by Vans
Hiapo Sandal by OluKai
Landmark Series by DVS
Sidewalk Surfers by Sanuk

Surfboard Model of the Year:
Awarded to the surfboard model at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation.
Channel Islands Biscuit
Firewire Direct Drive
…lost Speed Demon Series
Rusty EPS Range
Surftech Tuflite Laird 12’1”

Wetsuit of the Year:
Awarded to the wetsuit at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation.
3/2 Vapor Fullsuit by Body Glove
E-Bomb Pro w/E3 by Rip Curl
Infiniti Drylock by Xcel
Psycho II by O’Neill
Revolution Hybrid Fullsuit by Billabong

All regular SIMA members were given the opportunity to enter their own companies or brands in any qualifying categories. These entries were then reviewed and voted upon by an industry panel of experts from both the manufacturing and retailing sides. The outcome of the panel vote determined the five nominees in each category. Winners will be determined by a final vote open to all SIMA member companies and specialty retailers. The main contact at each SIMA member company can expect information on the final voting procedure and timeframe shortly. For more details on the entry and voting process visit www.simaimageawards.com.

The winners will be announced at an awards ceremony during SIMA Surf Summit 11 in Cabo San Lucas, Mexico, May 14-17, 2008. The awards ceremony will again feature a video component highlighting and introducing each nominee and winner.