SIMA Green Boot Camp: Date and Speakers Announced

sima-earth-dayjpg.jpgSIMA GREEN BOOT CAMP: DATE AND SPEAKERS ANNOUNCED

ALISO VIEJO, Calif. (April 11, 2008) – After the overwhelmingly successful launch of SIMA Business Boot Camp this past February, SIMA is doing it again but this time with a new environmentally-focused twist – SIMA Green Boot Camp. The date of the event is set for Earth Day, Tuesday, April 22, 2008, and will be held at the Ocean Institute in Dana Point, Calif. The deadline to sign up is Tuesday, April 15.

"I can't think of a more fitting time than Earth Day 2008 to discuss what our ocean-based industry can do to save the environment," said Dick Baker, president of SIMA. "So many people in our industry want their company to be environmentally friendly but don't know how to develop a cost effective and realistic plan to become a 'green' company. This Boot Camp will be a great resource to help companies either begin or progress on an environmentally focused track."

SIMA Green Boot Camp will be a half-day event from noon – 4:00 p.m and is the third in a series of educational seminars to be held regularly throughout the year. The goal of SIMA Boot Camps is to reach a variety of employees and departments within SIMA member companies and provide valuable tips and tools to help them improve daily business operations. Future seminar topics will change from Boot Camp to Boot Camp.

The topics and speakers featured in SIMA Green Boot Camp are:

Session 1: Strategizing for Your Company to Go Green – A how-to in taking steps to become an environmentally-conscious
company.
Speaker: Bob Kloepfer / ERM (Environmental Resource Management)

Session 2: Green Products Sourcing – A lesson in the resources, pitfalls, and procedures in developing a green line.
Speaker: Mark Machado / The Grid Inc.

Session 3: Reducing Your Carbon Emissions – Helpful tips in reducing your company's carbon footprint on the environment.
Speaker: Roian Atwood / Sole Technology

The cost of the event is $50 per person. For registration materials and more information, please contact Travis Wilkerson, SIMA Membership Director at travis@sima.com or 949.366.1164 x 3.

For all press inquiries please contact Mandy Johnson at mandy@sima.com or 949.366.1164 x 7.

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 18 years, SIMA’s Environmental Fund has raised more than $4 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people.