SIMA Green Boot Camp: Industry Experts To Discuss Future of Green Products

ALISO VIEJO, Calif. (April 8, 2009) – The Surf Industry Manufacturers Association (SIMA) is proud to announce the second annual SIMA Green Boot Camp. The surf industry will gather for a half-day of seminars on practical ways to lessen a company's carbon footprint and an expert panel on the future of green products. The event is set for Thursday, April 16, 2009, and will be held at the Ocean Institute in Dana Point, Calif.  The deadline to register is Monday, April 13, 2009. SIGN UP HERE

"Expanding our knowledge on how to run environmentally-friendly businesses is an obligation in the surf industry," said Dick Baker, SIMA chairman emeritus. "When the very core of our industry thrives off of the preservation of our oceans, we must do everything we can to reduce our carbon footprint and develop environmentally-conscious products.  I am eager to hear the solutions and tips our seminar speakers and panelists will offer Boot Camp attendees."

SIMA Green Boot Camp will take place from 8:30 a.m. to noon. The morning will kick-off with a group breakfast followed by seminars.  One seminar will be focused on “Demystifying the Carbon Footprint” with Jenny Bravo, Firm Director & Enterprise Sustainability Leader of Deloitte.  Jenny will speak on how your company can better understand its carbon footprint, the future of environmental laws in the U.S., and how you can cost-effectively reduce your businesses’ environmental emissions.

Following the first seminar, a panel of industry experts will take the stage to discuss their insight on “The Future of Green Products.”  The panel will discuss the current state of eco surf products, explore customer demand, cost, product development, viability, and the necessity of creating environmentally-sensitive products. Panelists include Rob McCarty / Design Director, Billabong, Vipe Desai / Founder, Project Blue, and Derek Sabori /  General Manager, Volcom V.Co-Logical Society Environmental Affairs Division. The panel will be moderated by Rob Campbell, publisher of TransWorld Business.

The registration fee for SIMA members is $50 per person and $75 per person for non-SIMA members. Included in the registration fee are seminars, panel conversation, conference workbook sponsored by Transworld Business, and breakfast.  Priority for registration will be given to SIMA members and is on a first-come-first serve basis.

In its second year, SIMA Boot Camps are educational and intimate seminars that aim to provide valuable business tips and tools to help SIMA member companies improve a variety of daily business operations.  The Boot Camp seminar topics change from Boot Camp to Boot Camp with the goal of reaching a variety of employees and departments within SIMA member companies. All levels of employees from any department who would benefit from the educational seminars and industry networking time are encouraged to report for duty.

For more information and registration materials please visit For any other questions please contact Shannon Park, SIMA Event Manager, at or 949.366.1164 x 2.

For all press inquiries please contact Mandy Johnson at or 949.366.1164 x 7.

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 20 years, SIMA’s Environmental Fund has raised more than $4.4 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people.