SixEleven Partners With Boa

SixEleven Productions, the driving force in Colorado snowboard films, is pleased to announce their partnership with Boa Technology, makers of the award winning patented Boa Lacing System, for the 2010 season. Boa Technology will be a premium sponsor of SixEleven's upcoming snowboard video titled "STOP…Hammertime!" and will work with the SixEleven crew to produce online athlete content for creative new media projects.

Featured on one out of every three snowboard boots in the world, and with the majority of the SixEleven crew already riding in the Boa Lacing System, the partnership was a natural fit.

"Boa is an amazing company and our relationship with them has been nothing but positive," says Steven Waters of SixEleven Productions. "Not only do they make the best lacing system out there, but their testing and customer relations is second to none and they stand behind their system with a lifetime guarantee! We are very pleased to have Boa on board with us this year and we look forward to building a lasting relationship with them."

This new collaboration emphasizes Boa's commitment to snowboarding's rising talent while producing innovative lacing technology for top riders around the globe.

"Boa is psyched to be working with SixEleven Productions and supporting snowboarding through these young and talented film makers," says Boa Marketing Manager Garett Graubins. "Steven Waters and Scott See are both Boa team riders pushing the limits of the sport and the quality of video production every year. We can't wait to see the footage for this year's video."

The new video from SixEleven entitled "STOP…Hammertime!" is set to release in fall of 2010. It will be their fourth full-length snowboard video. You can see updates about SixEleven's new video as well as some of their recent video works at www.sixelevenproductions.com

About Boa Technology
With offices in Steamboat Springs, Denver, Colorado and Chiba, Japan, Boa Technology Inc., is the creator of the award-winning, patented Boa Lacing System. The revolutionary Boa® Lacing System, backed by the Dialed In For Life Guarantee, optimizes boot design and enables a more "dialed in fit". The ultimate result is superior performance and a level of customizable comfort never before experienced in the snowboard and ski boot industry. Visit Boatechnology.com for more information.