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Surf and Skate Exposure-Meter Champions Announced

Leo Romero Wins Exposure-Meter ’09

If you don't know the answer to this question by now, then you need to update the address at the rock you're living under 'cause you obviously haven't been receiving your TW Biz mags in the last nine months. It's no real surprise that this year's Skate Exposure-Meter winner is skateboarding "Toy" Machine Leo Romero. Leo has been in the lead since May and held on strong ever since. It all started with his Skateboarder May issue cover and sixteen-page interview that bumped him up from 11th to 1st place along with a 6,100-point photo gallery in TSM's August issue that has allowed him to sit pretty at the top until the final count was in.

Skate Exposure Meter Top Five, January 2010

Kelly Slater Claims 2009 Surf Exposure-Meter Title

It was a big year for Kelly Slater. Although his tenth World Championship Tour (WCT) title hopes never really got off the ground, he was narrowly defeated in The Eddie, and rumors of his involvement with a "Rebel Tour" drew the attention of every media outlet from The New York Times to TMZ, Slater still managed to become the sport of surfing's most recognized man. But before the play-by-play of 2009 begins, here is
an explanation of exactly how Exposure-Meter works.

Surf Exposure Meter Top Five, January 2010

Ettala and Kass Crack Top Ten

The early-season moon shots and popcorn-like shake-ups seem to be slowing down as the leader board solidifies, but there was much news of note this month as we put a fork in 2009's Exposure-Meter coverage. Nicolas Müller cracked the top five with an edit onslaught that leapfrogged him over fellow umlaut lord Gigi Rüf into fourth. The top ten saw a number of new faces as well. Eero Ettala gunned it 87 places from a paltry 94th into 7th. Ettala had a huge month, racking up 7,900 points including a nine-page interview in Snowboard Magazine and dominating Snowboarder's America's Top Pro Model.

Snow Exposure Meter Top Five, January 2010