Skullcandy already has quite the impressive roster. NBA All-Stars, Pro Skateboarding Legends, and other world-renowned athletes. Today though, their family grew by one. WALE’s style reflects the unique aesthetic that Skullcandy has owned since its founding, and will make a great addition to the team of ambassadors.
PARK CITY, Utah –December 13, 2012 – Today, Skullcandy, Inc. (Nasdaq: SKUL), a high-growth, performance lifestyle audio brand has welcomed a new member to their esteemed family of ambassadors. Wale, who was revealed on Skullcandy’s website this morning with the headline “12 Days of Wale”, joins the ranks of NBA all-stars like Kevin Durant and Derrick Rose, top skateboarders like Eric Koston and Sean Malto and a roster of headline makers in a variety of other categories.
To ensure that his fans receive the Skullcandy VIP treatment, Wale will release the first track “Back to Ballin – featuring French Montana” from his mix tape “Folarin,” for exclusive download on Skullcandy.com/Wale the afternoon of December 13th. Skullcandy will also be unveiling a new image of Wale each day in a custom pair of headphones and promote product giveaway through contests across its digital and social channels in connection with the
“We’re really excited to welcome Wale to the family,” said Nate Morley, VP of Marketing + Creative, Skullcandy. “Wale is an amazing artist, but he’s also dialed into the sports world. He lives at the cross-section of music, sports andAll Posts fashion—much like our brand does—and we couldn’t think of a better addition to our family.”
“I have been a fan of Skullcandy long before I officially joined the family today,” Wale said. “It’s great to be a part of a brand that understands how to design products with today’s music and style tastes in mind. Skullcandy is real, authentic lifestyle audio at its core.”
For more information about the “12 Days of Wale” or to learn more about Skullcandy, please
About Skullcandy, Inc.
Skullcandy is a global designer, marketer and distributor of performance audio and gaming
headphones and other accessory related products under the Skullcandy, Astro Gaming and
2XL by Skullcandy brands. Skullcandy became one of the world’s most distinct audio brands
by bringing color, character and performance to an otherwise monochromatic space; helping
to revolutionize the audio arena by introducing headphones, earbuds and other audio and
wireless lifestyle products that possess unmistakable style and exceptional performance.
The Company’s products are sold and distributed through a variety of channels in the U.S.
and approximately 80 countries worldwide. Visit skullcandy.com, or join us at facebook.com/
skullcandy or on Twitter @skullcandy.