Questions answered by Slash Rider and Shaper Gigi Rüf
What are the biggest forces shaping the changes and developments you've made to your boards?
Being the guy who'll decide where to go made me look'em over with care choosing not to initiate more boards but applying the obtained knowledge from the last year's line. Obviously also adapting to the limitations of being a start up.
To what degree are you emphasizing camber shape and core profiles in your lineup?
Camber makes the distinct characteristic of a board more so than the shape. My lineup consists of the basic three camber styles plus our freeride orientated board the straight which got an overall directional layout.
Are you cooking up any new materials or construction techniques?
I am currently sampling the idea of adding a 3d concept to the topsheet of my freeride board which should leave it's contact surface as is but give more flow towards a tapered ride.
What themes are you seeing for graphics?
Very subtle. Here we present Johnnie Paxson with his Pro Model board that looks straight out of a comic book which is pretty awesome. Johnnie connected with Noah Butkus to put his fictive story to paper.
The other board is my freeride board the Straight. We kept Fabiana Arruda as artist on this model. The graphic she made for us again stands alone and we only added a gradient to give it a hint of color. Liking the feeling of starting any day on this board.