Snowsports Merchandising Corporation (SMC), completed their annual Winter Sports Market tradeshow on Wednesday, January 26, with a $5.8 million bang. The company reported that the Megadeal Meeting raked in $5.8 million of orders in about two and half hours.
SMC describes the Megadeal Meeting event on their website: “For one night at Winter Sports Market, suppliers offer one time only deals on top products. Millions of dollars of orders are written, with SMC members enjoying increased margins.”
Megadeal Meeting 2011 increased its orders by 53% from last year. SMC President Tom Gately says “the increase was definitely due to better offers. Yes, our Open-To-Buy is going to be up this year but nowhere near 53%. Also, our selection committees did a fantastic job of working with our suppliers to create offers that would capture the attention of our buyers.”
SMC is a buying group comprised of 62 members and 154 storefronts. For more information on the services that SMC provides to its members and the relative costs for membership, please contact Tom Gately or visit their website, www.snowsportsmerchandising.com