Snowbird, Utah – Richard D. Bass (Dick), owner and Chairman of Snowbird Ski & Summer Resort, was inducted into the Utah Tourism Hall of Fame during the fifth annual Utah Tourism Conference, today, May 14, 2008, in Salt Lake City, Utah.
The award recognizes individuals whose personal efforts have contributed substantially to shaping the world’s perspective of the state of Utah. Bass received the honor for a career in the ski industry that began in 1962 and has culminated with building Snowbird Ski & Summer Resort into an internationally known mountain resort.
Bass’s lifelong involvement in the ski industry began in 1962 when he invested as one of the original limited partners in the Vail Ski Resort development in Colorado. Since then, he has served on the Board of Directors of Vail Associates Inc., assisted with Vail’s development of the Beaver Creek Ski Resort under his brother, Harry Bass Jr., and owned stock in the Aspen Ski Corporation and the Alta Ski Lifts Company.
Bass began work on his greatest achievement, Snowbird, in October 1969 and had the first lifts turning by December 1971. Bass has since overseen the continued growth of Snowbird into a world-renowned, year-round destination mountain resort, dedicated to the enhancement of Body, Mind and Spirit. SKIING Magazine has ranked Snowbird, along with Little Cottonwood Canyon neighbor Alta, the No. 1 ski resort in the United States five years in a row.
In April 1985, at age 55, Bass became the oldest person to reach the top of Mount Everest and the first to climb the highest peak on each of the seven continents. His adventures are chronicled in the book he authored, “Seven Summits.”
The three-day Utah Tourism Conference that took place at Salt Lake City’s Hilton hotel May 12-14 featured presentations by travel and tourism industry professionals, meetings, workshops and remarks by Gov. Jon Huntsman Jr., an avid skier and supporter of Utah’s tourism industry. Additional Utah Tourism Hall of Fame 2008 inductees are Bob Syrett, of Ruby’s Inn, and Rick Davis, a past president of the Salt Lake Convention & Visitors Bureau.