San Juan Capistrano, CA (May 4, 2009) – Don't be surprised if you find scores of snowboarders wearing their socks inside out, carrying a rabbit's foot and avoiding cracks in the road to insure that fate is on their side this week in Mammoth, California for Snowboarder Magazine's Superpark 13: Superstition in the Sierras presented by Gatorade.
The event kicks off tomorrow and runs through Saturday, May 10, 2009. It's an invite only exhibition and the attendees represent the who's who of the snowboarding community from the athletes and builders to the photographers and film makers. Some personalities to watch for are Finnish slopestyle master Eero Niemela, quarterpipe expert Pat Moore and veteran BJ Leins among many other notable talents.
These athletes will have the privilege of riding one of the most progressive parks in North America created for them by the innovative builders of Mammoth, Bear and Loon Mountain resorts. Some of the inventive features now gracing the slopes of Mammoth's Chair 4 South Park include a 90 foot four way crossup transfer, four story hip and 100 foot step over.
One of the unique qualities of the Superpark establishment is the creative reciprocity that exists between the build crews and riders. Both parties' top priority is to take the sport to new heights and over the past 12 years the riders and builders alike have come leaps and bounds. However, "Gatorade's involvement this year will help us elevate the event to a whole new level" said Snowboarder's Publisher, Chris Engelsman. "Superpark 13 is set to raise the bar even higher!"
"[Gatorade is] thrilled to support the Superpark and Ms. Superpark events because it's always great to see snowboarding's top riders focused first and foremost on having a good time and pushing to progress," said Kenny Mitchell, action sports team manager with Gatorade. "For a pro rider this can mean long days and lots of hiking and riding at a high elevation that can get exhausting, which makes hydration even more critical and that's why Gatorade is a natural fit at Superpark."
Snowboarder is annually astonished by the determination of its Superpark participants. They hit the slopes early and board long after most would have called it a day. Therefore, extra special thanks go out to Gatorade not only for their support of this event, but also for helping to keep the athletes hydrated and happy up on the hill.
For daily recaps, photos and more visit http://bit.ly/superpark/.
The Gatorade Company is a division of PepsiCo (NYSE: PEP). The Gatorade hydration portfolio includes the nation's leading sports drink, Gatorade® Thirst Quencher, as well as Gatorade Tiger™ Focus, G2® and propel®. Gatorade is designed to meet the needs of all athletes, no matter where they're active. Gatorade is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. G2 is a low-calorie sports drink containing electrolytes, B vitamins and antioxidant vitamins C and E to support a healthy lifestyle. Gatorade Tiger Focus has theanine, which when combined with advanced hydration and carbohydrates, helps promote mental focus. PepsiCo's overall hydration portfolio includes leadership brands Gatorade, propel®, Aquafina® and SoBe Life Water®. For more information, please visit www.gatorade.com and www.pepsico.com.
SNOWBOARDER Magazine is entering its 22nd year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you're a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink's Action Sports Group (ASG) that reaches more than 2 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming.