OFFICIAL PRESS RELEASE – IRVINE, CA – May 23, 2008 – Split is proud to announce the hiring of Julie Shumaker as Marketing Director. With over twelve years of extensive marketing and brand building experience, Shumaker will play an integral role in leading the direction of the marketing team. She will work to provide the team with a creative platform in order to set Split apart in the eyes of the consumer and retail environment.
“Julie brings with her a wealth of experience and knowledge. We look forward to working with her and helping her further develop the Split brand,” said Jim Watson, VP of Sales.
Shumaker comes to Split from global action sports brand etnies Girl where she served as Brand Marketing Manager. Prior to etnies Girl, Shumaker spent nine years as Marketing Director for specialty retail centers, The LAB and The CAMP in Costa Mesa, California.
“I am very excited to be a part of the Split team,” said Julie. “The company’s leadership, forward thinking, and brand momentum in the marketplace will be a strong combination. We will continue to build upon our strengths, further develop brand culture that resonates with our target consumer and work closely with our retail partners to increase demand and drive the business forward.”
Founded in 1988, Split Apparel has been devoted to the action sports lifestyle with innovative clothing and accessory design, high quality production, and selective distribution while providing support for amateur and professional skateboarders, surfers, snowboarders, and musicians. Split Apparel designs and brings to market young men’s and women’s apparel lines which can be found online at splitusa.com.