Spy President & CEO Named To Spy Inc. Board of Directors

Spy Optic President and CEO Michael Marckx

Spy President & CEO Named To Spy Inc. Board of Directors

PRESS RELEASE – CARLSBAD, Calif.—SPY Inc. (OTCBB: XSPY), a leading eyewear company known for its patent-pending Happy Lens™ technology, today announced that SPY President and CEO Michael Marckx will join the SPY Inc. Board of Directors, effective December 11, 2013.

Having joined SPY in February2011, Marckx has been instrumental in reinvigorating the SPY brand and developing innovative sales and marketing strategies as well as product extensions. Dedicated to spreading happiness, Marckx is a vital part of SPY's mission to inspire people to see better and feel better with the Happy Lens™. Prior to his appointment as CEO, Marckx served briefly as SPY's Vice President of Marketing before being named President and eventually taking on both President and CEO roles. Having served as Surfrider Foundation's Chairman of the Board from 2010 to 2012, Marckx has been a part of Surfrider's Board of Directors since 2000 and is currently a board member of the Leucadia 101 Main Street Association. A former USA Cycling amateur world champion and US National team member, Marckx enjoys several sports and continues to compete as a UCI Category 1 bike racer.

"As the President and CEO of SPY Inc., I am very excited to be joining its Board of Directors," said Michael Marckx. "SPY is taking its innovative Happy Lens™ and disruptiveness and connecting with consumers and retailers in new ways. I look forward to helping SPY with our Board to extend our leadership role as the brand that puts happy smiles on the faces of everyday people—which is at the core of everything we do in the eyewear world we live and smile in."

Seth Hamot, SPY Inc. Chairman of the Board added, "Michael has been instrumental, and inspirational, in ensuring that SPY's truly innovative products and its unique message are resonating throughout the marketplace. We happily welcome him to the Board!"

To learn more about the SPY Happy Lens™, go to http://www.spyoptic.com/happy. For more information about SPY, log-on at www.spyoptic.comwww.facebook.com/spyoptic, Twitter @spyoptic www.twitter.com/spyoptic and @spyoptic www.instagram.com/spyoptic on Instagram.

SPY Inc.:

We have a HAPPY disrespect for the usual way of looking (at life). This mindset helps drive us to design, market and distribute premium products for people who “live” to be outdoors, doing intense action sports, motorsports, snow sports, cycling and multi-sports–the things that make them HAPPY. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture. Our reason for being is to create the unusual, and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us. It’s what makes us HAPPY, and our customers, too. Our principal products–sunglasses, goggles and prescription frames–are happily marketed with fun and creativity under the SPY® brand. More information about SPY may be obtained from:www.spyoptic.comwww.facebook.com/spyoptic, Twitter @spyoptic and Instagram @spyoptic.