Surfrider Foundation Launches ‘The Ring’

OFFICIAL PRESS RELEASE – San Clemente, CA (December 1, 2008) – Surfrider Foundation announced this week the launch of the RING; a new online giving program that gives its members exclusive perks for donating to protect our oceans, waves and beaches.

The RING incorporates one of the latest trends in giving; micro-donations. For as little as five dollars a month, about the same price as a coffeehouse drink, beach and coastal enthusiasts can join the RING and receive special privileges, benefits and offers not available to Surfrider Foundation's general membership.

As part of their exclusive benefits, RING will members will receive "Pinged," a special monthly e-newsletter filled with stories, interviews and event announcements. RING members will also be automatically entered into monthly drawings for apparel and other cool gear courtesy of Surfrider Foundation and select partners.

"The RING is a community within a community," says Olaf Lohr, Membership Manager for the Surfrider Foundation.  "This is the core of activism; where we see our most committed members and activists eventually residing."

To join the RING, go to www.surfrider.org/ring.

About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 80 chapters worldwide. For more information on the Surfrider Foundation, go to www.surfrider.org.