Taos Opens its Doors to Snowboarders

TAOS, NM – March 19, 2008 – Today marks a significant milestone at Taos Ski Valley when, for the first time ever, the mountain opens to snowboarding. The much-anticipated opening day for snowboarders has arrived, and the Taos Ski Valley staff is excited to share the incredible conditions and excellent terrain with a whole new group of guests.Shred Taos!

Taos Ski Valley has been planning for months in order to accommodate an overflow crowd of mountain enthusiasts who eagerly await the opportunity to ski and ride on one of the most memorable days in recent snow sports history. Tickets for the snowboarding opening, which the resort has jokingly referred to as “the day hell freezes over,” went on sale yesterday. “It is going to be a wild day,” said Adriana Blake, Taos Ski Valley’s Marketing Director. “Get here early.”

“There is an air of anticipation this morning,” said Mickey Blake, President of Taos Ski Valley. “Taos Ski Valley is known for its unique atmosphere. It just seems right that we should open our facility to all who want to experience our world-class mountain. We are pleased to welcome our newest guests.”

The celebration begins this morning with the 40 lucky lottery winners who were selected on March 14 in Taos Ski Valley’s charity raffle to be on the first ten chairs up the mountain at 9:00 a.m. After that, the lifts open to all skiers and riders who will experience some of the best snow conditions the ski valley has seen in decades. Spring Break visitors will appreciate the variety of activities the resort has planned for the week, including:

• Bud Light Spring Break Bash (Wednesday, Mar. 19 – Thursday, Mar. 20)
Kick-off Spring Break with the Bud Light Spring Break Bash in the Martini Tree Bar. Enjoy live entertainment, drink specials and giveaways.

• Spring Break Tubing (Wednesday, Mar. 19 – Saturday, Mar. 22)
5 – 7 PM: Fun for the whole family, tubing down Strawberry Hill is a great way to loosen up after a day shredding the Taos slopes.

• Big Sam’s Funky Nation (Wednesday, Mar. 19)
Celebrate with New Orleans jazz band Big Sam’s Funky Nation. Doors open at 7PM; show starts at 8PM. Ages 21 and up.

• Terrain Park Jam Session (Friday, Mar. 21 – Saturday, Mar. 22)
11 AM-2 PM: Day one of the Jam Session at the Out-to-Launch Terrain Park. All abilities and all ages are welcome; located on the backside, directly under Lift #7.

• New Belgium FAT TIRE Pint Night (Friday, Mar. 21)
3:30 PM: Sample some great brews from New Belgium in the Martini Tree Bar.

• DERAILED – “Slopestyle” Event for Riders and Skiers (Saturday, Mar. 22)
7 PM: An evening-long celebration with a nighttime “slope-style” exhibition featuring top pro and regional skiers and snowboarders. Torchlight parade and fireworks will follow. Sponsored by Taos Ski Valley with Red Bull, Burton, RIDE Snowboards, and NMX Sports.

• Ernie Blake Birthday Celebration (Saturday, Mar. 22)
8PM: Every year Taos Ski Valley celebrates founder Ernie Blake’s birthday with a fireworks display and torchlight parade that can be seen from anywhere in the base area. Music festivities will follow in the Martini Tree Bar.

• Spring Beer Festival (Saturday, Mar. 22)
4:30-7 PM: Sample beers from around the world in Tenderfoot Katie’s and the Martini Tree Bar.

“The events we’ve planned ensure that there’s something for everyone, whether they are part of the Taos Ski Valley tradition, or are new to our mountain,” said Alejandro Blake, Taos Ski Valley Event Coordinator. “This week, our goal is to show our guests the time of their lives and, with more than 250 inches of snow this season, the conditions promise to be stellar through the end of our season, April 6.”

“In Taos Ski Valley my grandparents created a welcoming mountain vacation destination that families return to generation after generation. It is in that same spirit today that we usher in a new era of welcoming both skiers and riders to the mountain,” said Adriana Blake, Taos Ski Valley Marketing Director.

Visit http://www.ridetaos.org for specific event details