The SIA Show And Its Value to You

OFFICIAL PRESS RELEASE – It’s  that time of year again when the snow sports trade meets to  do business, network and embrace the passion that fuels our  industry. For 54 years, the SIA SnowSports Trade Show has been one of the most important trade events for the snow sports industry and 37 of those years were in Las Vegas. Showcasing the latest trends, innovations, product lines and styles – the SIA Show is the one place where nearly 1000 brands are presented in an authentic environment that is powered by the passion and culture of our industry.  Being a member-owned, not-for-profit trade show, allows SIA to work with you and your brand(s), offering the best show experience with an authentic exhibit space, concentrated buyer attendance, media exposure and tools to help meet your business objectives. Over 87% of SIA Exhibitors and attendees quote the SIA Show meets or exceeds their objectives each year.

“The SIA Show is THE SHOW, the retailers that come understand how important the Show is in seeing new trends. The ones that don’t come are always behind the curve.”
Antoine Lavigueur, Bern, Spy

The SIA  Show is the only place where, for four days, the entire industry  gathers to do business, network, learn and socialize to define  the market with the authenticity, energy and excitement of  snow. At SIA, all generations meet. Join us for one last  year in Vegas to say goodbye before we move home to the mountains  in Denver, CO.  SIA  and the SIA Show give you and your lines:

  • 88%  of the entire snow sports Buying Power*, an incredibly high  buyer attendance
  • Increased  Canadian retailer attendance of 17% in 2008
  • Exposure  to nearly 20,000 snow sports professionals
  • In  2008, increased media attendance of 25% with over 425 journalists  onsite
  • A place  to conduct business and network; over 87% of you state that  you meet your objectives at the SIA Show
  • SIA  Directory, the snow sports industry’s yellow pages – mailed  directly to you to ensure you are connected
  • SIA  Industry Planner, annual calendar sent directly to you
  • Eco-friendly  Trade Show
  • Exhibitors  putting on the best face for product introduction
  • Chance  to rub elbows with reps and retailers outside your territory
  • Provide a  broader perspective on the market
  • FREE admission
  • Rep of the  Year Award
  • Retailer  of the Year Award
  • Show Daily
  • Seminars
  • Proceeds  from the Trade Show go toward marketing the industry, our sports  and lifestyle

Pre-register  until December 18 at  We’ll see you in Vegas!