K2 Sports is welcoming back industry veteran Tim Petrick as president of K2 sports global sales and marketing. Read the full release here:
Seattle, Wash. (Aug. 28, 2012) – Celebrating their 50th anniversary as a leading global manufacturer of outdoor sports gear, K2 Sports isn't backing into the monumental occasion passively. The Seattle, Wash.-based company is driving into its next era with full steam.
K2 Sports is currently in the middle of a multi-year investment plan comprising a substantial capital infusion supporting key category product launches and global sales support efforts. A landmark leadership announcement reinforces this initiative, with the appointment of industry veteran Tim Petrick as President of K2 Sports Global Sales and Marketing, effective immediately. Petrick will report to Anthony De Rocco, President and CEO of K2 Sports, in the newly-created role.
To read the full press release, please visit: K2 Sports Welcomes Back Tim Petrick.
The K2 Sports brand portfolio includes: K2 Ski, Snowboarding, Skate, and Bike, Zoot, Ride, 5150, Morrow, Madshus, Tubbs, Atlas, Powder Ridge, Line, Full Tilt, Planet Earth, and Adio.