Vans is launching Vans Powered by Shortomatic, a custom program that allows a person to design their own version of the Vans’ Era Classic boardshorts. There are 16 colors, six patterns and four vintage prints to choose from along with a rotating limited edition artist print which will start off with a limited print by Neil Blender. Here is the release for more detail:
Vans Powered by Shortomatic continues Vans’ tradition in offering custom designs, dating back to the 1966 beginning of the company when customers could enter a Vans store and create custom shoes from their own fabrics. In addition to Vans by Shortomatic, DIYers can choose from four classic Vans shoe styles, 20 colors and 28 prints and patterns at www.vans.com/customs to design their own Vans shoes.
“Since Day 1, we’ve tried to give customers exactly what they want and we’ve empowered them to create their own versions of our shoes,” said Vans Apparel Marketing Manager Russ Pope. “We’re excited to bring this same concept to the Era boardshort and give self designers the chance to dip into our creative vault and spin a completely unique pair of shorts.”
Vans Powered by Shortomatic is the latest addition to Vans’ expanding boardshort program. Earlier this year, Vans re-launched a broad range of styles developed with the Vans Surf team ranging from the technical, high performance Era Stretch short and the comfortable, heritage-influenced Era Classic to the retro surf style of Joel Tudor’s signature short, the JT Trimline.
Shrtomatic, which launched in 2010, makes custom printed boardshorts and is a spin-off of the popular Yogamatic (custom-designed yoga mats). Based in Santa Monica, CA Shortomatic allows customers to upload their own art design or browse designs from their artist’s community.
For more information on Vans Powered by Shortomatic visit: www.vansapparel.com