Vans Triple Crown Webcast Sets Record 10.4 Million Streams

This year’s Vans Triple Crown of Surfing Webcast shattered surf coverage and action sports records, posting more than 10.4 million live streams during its 13 days of competition between October 28 and December 11. Series viewership, which includes the 3-day HIC Pro, peaked with more than six million streams were initiated over the three consecutive days of the Billabong Pipe Masters alone from December 8-10.
What’s really interesting is the fact that uniques for jumped from 2.6 million last year to 4 million this year, and the fact that mobile users accounted for 25-30% of all viewership. Solid statistics to take note of and a strong indication of the growing popularity of surf comps as the coverage and production value improves.
Here’s more from Vans:

This year’s live streams were viewed by more than 1.8 million unique visitors versus 800,000 during the 2010 Vans Triple Crown Season. Results also showed a dramatic shift to hand-held devices with an estimated 25-30% of streams being viewed on mobile devices, many via the Vans Live 2.0 App for iPhone, iPad, and iPod Touch.  IPhones alone generated 1.1 million streams, or roughly 10% of viewership. 
The Vans Triple Crown of Surfing takes place on the North Shore of Oahu, Hawaii, and consists of the Reef Hawaiian Pro, the Vans World Cup of Surfing, and the Billabong Pipe Masters. The most prestigious series in surfing, the Vans Triple Crown rounded out the 2011 ASP World Tour season, and will celebrate 30 years in 2012.
“Surfing’s audience is passionate, active and adventurous, and, if they cannot watch in person, they’re finding Vans Triple Crown of Surfing events on their computers and mobile devices,” says Vans Vice President of Marketing, Doug Palladini.  “Hawaii also helps us to reach a broader audience than any other surfing event given it’s incredible scenery, dramatic waves and rich beach culture.”
Vans webcasts are professional full HD productions simultaneously broadcast on television via Oceanic Time Warner Cable in Hawaii, Time Warner Cable in Southern California and the Desert Cities, and on Fuel TV in Australia.
The Vans Live 2.0 app is now available for Android devices, so surf fans can now enjoy watching all of the 2011 Vans Triple Crown of Surfing heats on demand, photo galleries and highlight videos wherever Android apps are available.