VF Corp announced today that David Conn has been appointed President of VF Retail Licensed Brands, a new position within VF Services, and will be in charge of identifying new business opportunities with key retailers under a licensed business model, according to a press release posted by VF Corp Investor Relations.
“Prior to joining VF, Conn served as Executive Vice President of the Iconix Brand Group and played a key role in building Iconix into an industry leader in brand management and licensing. He also has held senior marketing roles with Columbia House and Candie’s, Inc.
“Partnering with leading retailers is one of the cornerstones of VF’s growth strategy. Beyond our core national brand strategy, we see additional opportunities for growth with key partners through the introduction of new brands under a licensed business model. David brings a unique set of skills, capabilities and brand licensing experience to VF that will prove effective in leading our efforts in this new endeavor,” said Mike Gannaway, Vice President – VF Direct / Customer Teams.”