OFFICIAL PRESS RELEASE – Costa Mesa, CA – California-based Wallin Surfboards announced that it has joined forces with Playboy to launch a new line of custom surfboards this Spring. Playboy Surf by Wallin will retail for $600 to $2000, and will be available nationwide through the Wallin factory in Costa Mesa, specialty surf shops and online at www.wallinsurfboards.com.
“We’re pleased to have forged a partnership with Wallin to design, develop and manufacture the first-ever range of signature Playboy surfboards” said Sarah Haney, vice president of licensing for Playboy Enterprises, Inc. “People around the world are increasingly embracing surf culture and we look forward to delivering the iconic Playboy Rabbit Head on a product line that speaks so aptly to the brand’s ‘good life’ values.”
“Playboy is a brand that Wallin has been interested in working with for years. We started with one-of-a-kind boards developed for Holly, Bridget and Kendra for an episode of the E!’s hit TV show ‘Girls Next Door,’ and we didn’t want to stop there,” said John Levandoski, president of Wallin Surfboards. “We are pleased to be introducing a collection of 30 styles of long and short boards for both men and women.
Playboy Surf by Wallin made its international television debut this season on E!’s hit show the “Girls Next Door.” World-renowned surfer Kelly Slater taught Bridget and Kendra to “hang ten” on Wallin boards, in the episode entitled, “Surf’s Up!”
Playboy’s licensed products generate in excess of $800 million in global retail sales in more than 150 countries. The line includes men’s and women’s fashion apparel and accessories, underwear, swimwear, footwear and cosmetics, as well as home furnishings and entertainment offerings. Sold at leading department and stores worldwide, Playboy products are also available at freestanding Playboy Concept Boutiques around the globe with details available at playboystyle.com.
Wallin Surfboards built the company with a global vision in mind. In addition to having a presence nationwide, Wallin has also grown into other international markets, even relocating the company’s namesake and manufacturing to Brazil. Unique in the surf industry, Wallin has developed the technology to create performance surfboards with full graphic design, allowing the company to produce one-of-a-kind boards with custom artwork. Wallin is also currently the largest corporate surfboard producer in the country, having made boards for The Gap, Old Navy, Hollister and Toyota, among others. Wallin’s global strategy gives them a distinctive advantage in the surf industry.