Editor’s Note: Contributing Writer Agatha Wasilewska and NYC correspondent went on a whirlwind tour of snowboard gear previews last week around the Big Apple and checked out what’s hitting shelves for Winter 10/11 and reviewed her picks for next year’s standouts. Enjoy!
Words and Images by Agatha Wasilewska
July in New York continues to be the teaser of all summer months, with all the major players coming into town and showing off what’s to come for the 2011 snow season. This past week was no exception, with 2010 SIA’s Summer Snowdown, Thirty-Two’s editorial winter preview, and Ski Vermont taking over an entire day and night in New York.
2010 SIA SUMMER SNOWDOWN took place on the west side of New York, high above the Hudson river and was burstingd with new winter goodies, toys, and a few notable stands outs.
Smith Optics’ new line of goggles are blending the old and the new, taking technological leaps and bounds and adding new design elements that echo times past. Although the company is not widely known for their prescription eyewear, they should be. This year’s eyewear collection is smart, fresh, and elegant with clean lines and strong frames. The other Smith stand out was the Vantage, a goggle-helmet Integration taken to the next level. The Vantage is being touted as the most ventilated, low profile/low volume, and fully certified snow helmet on the market. You will stay sweat free with its multi-stage, Dual Regulator Climate Control that separates ventilation into front and rear zones enabling the rider to customize heat management in all kinds of weather. Utilizing AirEvac 2 Ventilation, goggle and helmet are connected by a complimentary network of shell and EPS foam vents and channels that keeps humid, fog inducing air on the move, cycling fresh cool air through the goggle/helmet system to keep vision crystal clear no matter the weather. The helmet is extremely lightweight at 15.5 oz (440 grams) the Vantage is a killer blend of tech and style, and the price is right retailing at $180 (helmet only); $210 (w/Skullcandy Twin Tip Phone/Audio installed); $340 (w Skullcandy Bluetooth Phone/Audio).
Vans is quietly revolutionizing boots as we know it. For next year, they’ve teamed up with Protect Our Winters (POW), an organization dedicated to reversing the global warming crisis threatening winter sports, on the VANS X POW. This new partnership led to a total reconstruction of their men’s Cirro and women’s Veil snowboard boots, loading them up with eco-friendly materials including 100% recycled PET textile, 50% recycled PET synthetic, a recycled cork footbed and non-toxic water-based solvents. In addition, the boots also feature a new heat moldable liner and a brand spanking new BOA Focus System, allowing shredders to custom dial in a superior custom fit. The marriage is not only for good eco karma, Vans is donating a portion of proceeds to POW to help fund programs and educate the consumer toward achieving one goal – protecting our winters.
Dakine’s new line of packs, bags, and luggage is packed with poppy colors and unique color combinations, combined with tons of elements that cater specifically to the women of sports. The Winter 2010 line covers it all; luggage and board bags that get you to the mountain in an organized fashion, technical backcountry packs, tools, accessories, headwear, gloves, and base layers to keep you comfortable and out on the slopes longer. The stand out was the custom Signature Series pack and glove kit, created in collaboration between DAKINE pro athletes and in-house designers, it merges technical, performance-driven gear with serious style. THe packs frange from $75-$110 and the gloves go for $55-$80.
THIRTY TWO 2011
ThirtyTwo comes to New York every summer, and every year they raise the bar in style, functionality, and personalization of their product, carrying small elements through from boots to shirts. In addition, ThrityTwo is launching its first line of snowboards to celebrate its 15th Anniversary this winter. Available for a limited time, the boards are exclusive for retailers that have been with 32 for the long haul. ThirtyTwo’s winter 2010/2011 snowboards are offered in 148, 152, 155 and 158 lengths. The 148 and 152 feature artwork from Donny Miller, and the 155 and 158 feature original art from Craig Metzger.
The new, solid boot collection includes the JP Walker signature model with a rasta spin, and the killer tech of the 2011 Prime, and you can’t beat the weight of the new Ultrweight. ThirtyTwo is killing it in the boot department. What really drove home the overall success was the serious outerwear line that’s going to truly shake things up in the market. Continuing in the tradition of function, fashion, and personalization, ThirtyTwo is dropping two distinct and different outerwear lines; the Exposure Series and the Cascade Collection.
The Exposure series combines the classic ThirtyTwo outerwear styling with next level fabrics and splashes of bright color and none of the all over print nonsense. The standout was the Mobb jacket, taking the classic ThirtyTwo style and giving it a successful 2011 makeover that everyone can envy.
The Cascade Collection is throwback in the best way possible, blending skate and thrift store style into snow gear. Chock full with classic influences and bad boy attitude, this line can seamlessly transition from snow to street. You can pack less and look good—can you ask for more?
Each style is tailor-fit to a ThrityTwo rider’s personality and passions, so not only are you getting killer outerwear, but you get to learn more about some of the best riders in the sport through their product. While function is key, ThirtyTwo really stands apart with its commitment to rider personality through subtle and authentic details.
Ski Vermont in New York City
A snow week in NYC can’t be complete without some East Coast love, and Ski Vermont delivered big; organizing an informal party for New York shredders and bringing the mountains of Vermont to the Big Apple. Riders came out in force for the Deals, Shwag, free Long Trail Ale and six of Vermont’s big players, Killington, Jay Peak, Okemo, Stratton, Smuggs, and Bolton Mountain were there and ready to preach about snow. The guys from Trapp Family Lodge were out in force, tooting about the most unique place to stay and shred in VT by far.
Rad Collector was there and snapped some great shots of the fun: