Seattle, Wash. (August 7, 2017) — Northwest Tech, maker of customizable technical outwear for skiing and snowboarding has announced the expansion of its product line to include mountain bike apparel as well. Like its winter wear, the bike line consisting of jerseys and shorts will be offered in a configurable format via the company's direct-to-consumer website.
The key to Northwest Tech's ability to deliver true mass customization of high quality, four-way stretch mountain bike jerseys and shorts lies in the configuration tool it has developed for its website. It allows customers to start from baseline designs and then choose the colors they want for each individual panel for truly individualized, and completely one-of-a-kind designs. The configurator additionally gives consumers the ability to embellish the garments through a menu of options including sleeve lengths, inseam lengths, zippers, and pockets.
Founded in Seattle, Northwest Tech maintains their operations entirely in the Northwest, avoiding the pitfalls of off-shore production. Their commitment to designing and producing in the US not only enables them to deliver custom, finished product very quickly, it also allows them to maintain keen production oversight to guarantee that every garment shipped lives up to their stringent quality standards.
"We started Northwest Tech because there was nowhere to buy technical gear that also let the user to express their own personal style," said founder Nick Marvik. "We first launched winter outwear because of our backgrounds in skiing and snowboarding, but after we dialed in our custom tool, it just made sense to extend our abilities into our main summertime activity, mountain biking. Sure there's some cool apparel on the market, but no one else delivers really technical pieces with the choice to pick your own colors and features, and a satisfaction guarantee. Only Northwest Tech does this."
About Northwest Tech:
Northwest Tech Outerwear was born from the desire to customize. We are skiers, snowboarders and mountain bikers who love pow days, big mountains, park laps with friends, and individuality. No one wants to see their new gear next to them on the chairlift or at the trailhead every season. With NWT3K, your outerwear will never look “last season”. Every design is timeless and customized, entirely by you.
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