RUSTY WIRED SERIES HEADS TO THE “2010 MTV MOVIE AWARDS”
Highly Anticipated MP3-Compatible Apparel Collection Featuring HB3 Technology Allows Nominees, Presenters and Performers to ‘Plug In, Tune In & Drop In’
“Irvine, Calif. (June 4, 2010) — Some of the biggest names in entertainment will be “Wired” at the “2010 MTV Movie Awards,” airing LIVE from the Gibson Amphitheatre in Universal City, CA on June 6th (9pm EST/8pm CST), courtesy of Rusty’s all-new Wired Series hooded fleece and jackets featuring HB3 technology.
Complete with built-in machine washable headphones in the drawcords and a music player jack in the pocket, Rusty’s Wired Series collection for men and women will be exclusively provided to nominees, presenters and performers at MTV’s 19th annual Awards Show, hosted by comedian Aziz Ansari, and featuring celebrities such as Christina Aguilera, Tom Cruise, Zac Efron and Kristen Stewart.
“We’re excited that artists and trendsetters in the entertainment industry will be directly exposed to Rusty’s new Wired Series and have the opportunity to experience the collection firsthand,” said Charlie Setzler, President of Rusty North America. “MTV has always been on the cutting-edge of music and fashion, so it was a natural fit to extend this debut Series to participating talent at the 2010 MTV Movie Awards.”
Rusty’s Wired Series collection will be available at select surf shops and specialty stores nationwide later this month, with retail prices ranging from $49.50 to $74.50. The brand also recently announced a special Wired Series Capsule Collection with Green Day, featuring original artwork from the legendary band’s album catalog. The Green Day Collection will be sold exclusively through Pac Sun for $59.50 starting in July.
While the event’s participating celebs will have their hands on the first batch of Wired Series apparel, music fans can demo the collection at any stop throughout Rusty’s Summer ’10 “Listening Tour,” which will be visiting various concerts and other popular locations throughout Southern California now through July 31st. At each tour stop, fans will be given the opportunity to sample Wired Series styles, win prizes, and play MTV’s new Green Day: Rock Band, Special Edition.
For more details on the Rusty Wired Series Listening Tour, check out http://rusty.com/wired-series-listening-tour/ <http://rusty.com/wired-series-listening-tour/> .
For more info on MTV’s 2010 Movie Awards Show, please visit http://www.mtv.com/ontv/movieawards/2010/ <http://www.mtv.com/ontv/movieawards/2010/> .”