Aspen, Colorado—Aspen Skiing Company announced today that it will permanently open Ajax (Apen Mountain) to snowboarders beginning April 1, 2001. And it’s not an April Fool’s joke.
“For years, we believed that a skiers-only mountain was what the market wanted,” said Pat O’Donnell, president/chief executive officer, Aspen Skiing Company. “But we have come to understand that snowboarding across our four mountains is the right way to welcome the next generation of snow sports enthusiasts to Aspen.”
Aspen Skiing Company will kick off snowboarding on Ajax with a month-long Spring Jam this April.
Ajax is currently one of just five areas in the United States that is skiers-only.