Andy Macdonald has announced a partnership with LEGO Systems, Inc. During the one-year sponsorship, Macdonald will promote the new LEGO line of Bionicle action heroes that will be unveiled during this week’s American International Toy Fair.
As part of the agreement, Macdonald will make special guest appearances atseveral Bionicle events planned for 2001 and participate in Bioniclepromotions at select skateboarding events. In addition, he will wear theBionicle logo and icon on the deck of his board. The LEGO Company also mayuse Macdonald’s likeness in promotional materials and premiums.
Leading the LEGO Company’s 2001 product assortment, Bionicle is a line ofaction heroes in the LEGO® TECHNIC® category. A departure for the LEGOCompany, the new Bionicle line features quick-build, collectible items basedon a richly detailed and intriguing story line. Bionicle will launch in theAmericas this summer, with additional items representing the action heroes’foes following in early fall.
For more information, visit www.andymacdonald.com or www.bionicle.com.