Ani Bikinis 2015 Swimwear Preview
Ani Breslin, owner and designer for ANI bikinis, takes us through the details of Ani Bikinis 2015 swimwear collection.
What trends are at the forefront of next year's swimwear line? (colors, cuts, fabrics, etc.)
We saw a huge trend of the crochet knits and neoprene bikinis this year and I think that trend will continue. I think brands are getting really creative with their fabric choices and I love it. I have always been a huge advocate of using non conventional fabrics for swimwear. Mesh knits, lace, and crochet will remain a stable in my collection. Brazilian cuts and simple designs will also remain a staple.
What is the overall state of the swimwear market (size, health, potential to grow, increase revenue, etc.) from your perspective? What changes are on the horizon?
It’s amazing how huge the swimwear industry has become. It seems like there are new brands launching every single day. I think consumers are more excited to buy swimwear knowing they can pretty much wear all year round weather at the beach, to festivals, or as undergarments. Swimwear is a well rounded industry which makes it easy to grow and easy for any consumer to add to their wardrobe
What are you seeing as far as sales around the separates category for 2014? Are you expanding this product offering in your line – why or why not?
Separates are a huge selling point for me. Not everyone wears the same size top and bottom, or maybe they want to order mis-matched pieces so have separates available makes that possible. Also being able to order tops and bras or undergarments is easy when you can order separates.
How important are one-pieces to your collection? Have you expanded this category or pulled back compared to the last few seasons?
One pieces have also remained a successful style in my collections. I love styling them as an outfit to wear with a maxi skirt or cute pair of one teaspoon cutoffs. People love one pieces because they are a little more forgiving for the most part and so easy to pull off. I try to make my onesie styles just as sexy and fun as my separates.
What changes are you seeing on the business side, as far order sizes, the length of the season, timing for product roll out, sales channels, etc.?
Business is good for me this season! Ive added a handful of retailers as well as had a continued demand on my own online store. Length of season is always good in southern california because we are always seeing early springs and long long summers so sales continue into late October and even November.
What were your greatest successes in the swimwear category for 2014?
A couple successes this year so far have been centerfold spread in Surfing magazine Swim issue as well as a couple other editorial collaborations. Also selling out of my presages was a pretty big deal for me. I love the demand for swimwear and being able to sell out and reorder before the season even hits is a huge success!
What are your sales projections for next season?
Hoping to continue the growth and demand for sales.
What new elements will be present in your swimwear collection for 2015? What won't we see as much of?
My collection for 2015 will include similar styles with a lot more fun fabric choices. I love having staple styles that consumers love with new options to mix and match. My brand is made by my non conventional fabric choices and Im hoping to break out some new pieces for next year.
Is the number of SKU's in your line expanding or contracting? Why?
SKUs will most likely remain the same depending on the demand. I like to produce more in my sample line and see the sell through. I’ve learned that my customers really learn towards certain designs so that affects the number of pieces in my collection.
Any closing thoughts or information/suggestions I didn’t cover that you’d like to add about the swimwear market, trends, etc.?
I’m really excited for 2015. 2014 had some ups and downs as far as supply and demands but I’m really excited for more sell through and new styles in 2015. The swimwear industry is always growing and there’s always room for creativity, so anything could happen in 2015.