Arnette Sunglasses, a division of The Luxottica Group, announces the addition of Joe Freitag as Brand Manager. Based out of San Diego, Joe will be the driving force for all key marketing and brand building initiatives for all channels of trade for the Arnette brand in North America.
Joe joins the Arnette team with a decade of diverse industry brand building experience under his belt.
In addition to working for industry leading companies such as Sims Snowboards and Spy Optic, Joe spent two and a half years living and working in Tokyo, Japan as Marketing and Promotions Manager for Gravis Footwear Asia.
Prior to Arnette, Joe was Director of the marketing and design collective elevate(r)DESIGN, where he designed and executed strategic brand building activities for several high profile consumer brands including Helly Hansen Japan and Levi Strauss Japan.