ASR’s BACK2SKOOL Trade Show, coming to the Waterfront Hilton inHuntington Beach, CA, March 20 and 21, 2002, breaks new ground forthe traditional trade show concept – the exhibitors and retailerswill attend by invitation only, specifically to see products thatare slated for Fall/back-to-school delivery.
The first exhibitor invitations were issued in late May and industryreaction has been typically quick, as Hurley, Volcom, Reef, Element,Counter Culture, Osiris, Tavarua, Oakley, Black Label, Electric,Elenx, Rusty, Split, Sanuk, Paul Frank, Fresh Jive, Stussy, Echo andothers have already reserved their spots.
“We anticipate only having 120 booths, representing 40-50 companiesand at this point we’ve sold 70″, said ASR Show Director, Court Overin.”The idea is to limit attendance to the core youth culture brands andtheir most important retail accounts. As for the location, theWaterfront in Huntington is about as close to the epicenter of ourbusiness as you can get”.
“With so many industry leaders in Huntington and the surroundingarea, this is the perfect place for a couture/boutique event of thiskind. Not only can retail attendees get ahead of back-to-schooltrends, they can visit some of the best-known retail stores in thebusiness. We are also encouraging out of town retail attendees tomeet with their core vendors at their headquarters before or afterthe show to see their operations firsthand”.
Exhibiting companies will each submit a list of their “must-attend”US and international retailers, to ensure that the BACK2SKOOL Showmeets expectations. All attendees will be registered in advance ofthe show ensuring their time at the event is spent with theexhibitors. Once at the show all attendees will have breakfast andlunch provided both days helping them to maximize their time at theshow.
“This event fills a real need for the industry”, said Bob Hurley,of Hurley International. “Everything we’ve done with ASR over theyears has been great, so we have high expectations for the BACK2SKOOL Show”.
“We’re excited to provide the market place with a truly differentand innovative event”, said Overin. “ASR has always delivered agreat business environment, with the right mix of retailers andexhibitors. This will be anything but just another surf show”.