In the spirit of giving back to the community, O¹Neill donated 3,000 dollars to the Sunset Beach, Hawai’i, elementary school to buy new computers for the kids. Even more important, the money was donated along with a video message of just how crucial school is for the keikis (kids).
The crew from O’Neill put the video together with the help of Kelly Slater, Shane Beschen, Kalani Robb, Ross Williams, Cory Lopez, Rochelle Ballard, Layne Beachley, Megan Abubo, Benji Wetherley, Pancho Sullivan, Love Hodel, Noah Johnson, and Sunny Garcia. Each surfer talked about his or her favorite subject in school, and a few gave reasons why its important to stay in school.
Kelly Slater claimed he enjoyed math class the most, but that English came easiest for him. Shane Beschen gave some advice to kids who plan to travel in the future: take more foreign language classes. Kalani Robb got a few laughs when he said that “lunch was pretty much my favorite class.”
Pancho Sullivan might have summed up the video up best when he told the kids he felt education was the single most-important thing to help themselves out in life. Each message from the pro surfers was followed by footage of them ripping it up in the surf.
Each surfer adopted a certain class. For example, Kelly Slater surfed for Mrs. Bang’s kindergarten class. Whichever class cheered the loudest for their surfer won some O’Neill goodies. When the principal gave full permission for loud cheers, that grade-school cafeteria lit up like never before. The sixth graders, who had Shane Beschen surfing for them, won the competition. But everyone walked away feeling like winners.